Rabu, 10 April 2013

Vital Signs Chart March Madness Ad Spending

By Sudeep Reddy

March Madness is the nation s top postseason sports franchise for TV advertising. The NCAA men s basketball tournament drew more than $1 billion in national TV ad spending last year beating each of the postseason totals for pro football basketball baseball and hockey. (Figures for 2013 will soon emerge.) Average price of a 30 second ad spot in last year s championship $1.34 million.

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