Behind the latest revelations is Richie a 35 year old New Jersey native who broke into the online gossip scene with Dirty Scottsdale which he launched in 2007 as a way to chronicle the club scene in Scottsdale Ariz. In the years since The Dirty has become a national site that bills itself as The world s first ever reality blogger . The site allows users to upload gossip photos and blog posts about significant others friends co workers and others and claims more than 20 million views a month and 181 million annually.
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