Amy s Baking Company Bakery Boutique and Bistro leapt to defend its brand. And it failed spectacularly.
Chef Gordon Ramsay was asked in to help Samy and Amy Bouzaglos save their failing business which was filmed for his show Kitchen Nightmares and aired last Friday.
Unusually for Ramsay he quit the show saying that he could not help the two owners because they were incapable of listening .
The couple took to Facebook to respond to criticism and comments that appeared on the company Facebook Page. Unfortunately their comments elicited more negative feedback and derision comments on Reddit and negative reviews on Yelp.
The original comments and responses to criticism have now been removed from the Facebook page.
However the Buzzfeed post gives you a good idea of the tone and manner of the original posts. Many comments are trolling messages which should not have been responded to on a public forum such as Facebook or Reddit.
What made things worse for the Bouzaglos is their response to the criticism levelled against them. The company Facebook page was filled with equally critical and abusive language directed at the commentators.
Amy and Sam took to Facebook yesterday to declare that their Facebook Yelp Twitter account and Web site had been hacked.Credit Amy's Baking Company via Facebook
In an attempt to disassociate itself from the abuse the Restaurant opened another clean Facebook page and posted this update.Credit Amy's Baking Company via Facebook
There are updates and activity over on the new Facebook page from the owners. Unfortunately some of the latest posts seem to be crafted to further encourage the trolls.
WE ARE NOT CRAZY YOU ARE ALL THE CRAZY ONES We are beautiful sane people who have all of our dreams right here accomplished in this business. NOT YOU NOT GORDON RAMSAY NOT ANYONE CAN CALL ME CRAZY You are all little internet punks who don't know what good food is YOU DONT NOW(sic) HOW TO EAT
Interestingly enough the language used on the new clean Facebook page uses exactly the same language grammar and use of upper case letters as the hacked comments on the original page which have now been removed.
Social media users can sniff out a lie as soon as it is posted. In a forum as public as this silence might be the best option at the moment until the dust settles in Scottsdale AZ.
All of this negative feedback action and reaction has done one positive thing for the brands original Facebook page. Its Facebook Likes have zoomed up from 2 800 to over 51 500.
Perhaps there truly is no such thing as bad publicity